Elmer Heinrich, often called “Mr. H” by friends, customers, and business partners, is an American author, entrepreneur, and health advisor. He has spent more than four decades studying soil health, mineral depletion, and how the loss of minerals in modern farmland connects to human nutrition. His life story is not just about health research — it is also about building several businesses from nothing, taking big risks, and staying in the game through many different industries.
This article looks at who Elmer Heinrich is, his early life, his business career, his health research, and the book that made his name known to a wider audience.
Early Life on a Kansas Farm
Elmer Heinrich’s story starts far from boardrooms and biotech labs. According to his official website, he was one of seven children raised in a run-down railroad boxcar on a farm in western Kansas, USA. Growing up close to the land gave him an early, hands-on understanding of soil, farming, and how the health of the ground affects the health of the food grown on it — a theme that would shape his entire career decades later.
Even as a young man, he showed clear leadership and sales ability, and his energetic, forward-thinking attitude showed up in both business and sports. That early drive followed him into every venture he started afterward.
A Career Built on Risk-Taking
Elmer Heinrich’s business journey began early. He launched his first entrepreneurial venture at just 20 years old, and from there, he never really slowed down.
Over the years, he collected patents, registered trademarks, wrote several marketing programs, and authored multiple books. His achievements earned him listings in respected directories, including Marquis’s “Who’s Who in American Inventors,” “Who’s Who in American Finance and Industry,” and “Who’s Who in the South and Southwest.” He also ran or owned businesses in seven countries and traveled to more than forty countries, largely to test soil and look for business opportunities.
Some highlights from his business career include:
- Gas station owner: His first retail business was a small gasoline station in a Kansas town with only 1,200 people. Seven of his eight local competitors closed down or changed hands within three years, mostly because Heinrich had won over most of the local customers.
- Irrigation well drilling: He later moved into well drilling, a skill he had picked up working part-time in high school. He and a partner bought a bankrupt drilling company, and within twelve days of buying the rigs, they had already earned enough profit to pay off the loan. The company grew into one of the biggest irrigation drilling businesses across several states.
- Life insurance sales: Wanting to sharpen his sales skills, Heinrich became a life insurance agent. As a first-year rookie, he set a national record by insuring 412 lives and selling seven million dollars in life insurance.
- The Hotsy Corporation: After his insurance policies vested, he started a pressure-washing and steam-cleaning company that eventually became one of the largest in the world, before he sold it to a wealthy Denver trucking family.
- Robo car wash systems: He later took control of a struggling public company that made pressure washers and the well-known “Robo” automatic car wash systems, turning it around from near-bankruptcy.
- The Rockland Corporation: In Tulsa, Oklahoma, he built a large facility to manufacture and distribute nutritional supplements — a move that led directly into his mineral research work.
The Turn Toward Minerals and Health
Elmer Heinrich’s shift toward health and nutrition began in 1983. He was introduced to plant-derived colloidal minerals that year and became deeply interested in this little-known product, studying it in detail. This curiosity turned into a business mission: he opened his own mineral mining operation in Utah in 1986, where plant-based minerals were mined and processed before being shipped to his Tulsa facility for final filtering and packaging.
His work in this field expanded internationally. He built up distribution networks and warehousing for nutritional products across multiple countries, including Canada, Australia, New Zealand, Germany, and the UK. Today, according to his company profile, his team runs Exceptional Health Products, a division of Liquid Assets, Inc., based in Broken Arrow, Oklahoma, selling plant-derived colloidal minerals and nutritional products in 27 countries.
His work has also been covered in mainstream media. Elmer Heinrich has appeared on Trinity Broadcasting Network’s “Praise,” discussing mineral nutrition and soil depletion with host Matt Crouch, and was recognized in a 2001 issue of Fortune Small Business magazine.
The Book: “Mr. H and The Untold Truth”
Elmer Heinrich’s most well-known written work is his book, Mr. H and The Untold Truth. It is a 190-page book packed with research gathered from several countries about soil and food mineral depletion. The central argument of the book is straightforward: modern food provides less nutrition than it used to, not because people eat differently, but because the soil itself has fewer minerals than it once did.
Readers who enjoy this book tend to like direct, cause-and-effect style writing. As one review of his work puts it, Elmer Heinrich writes like a health investigator — he names a problem plainly, traces it to its root, and then argues for a practical solution the reader can act on. His broader publishing history also includes other titles focused on minerals and nutrition, listed on retailer pages such as ThriftBooks.
Personal Interests Beyond Business
Elmer Heinrich’s life was not limited to boardrooms and mining sites. He was known for taking on adventurous personal challenges as well:
- His first parachute jump was from 9,000 feet, without a static line.
- Despite never having flown before 1960, he soloed a plane within four hours of buying it and made his first cross-country flight the very next day. He went on to log 1,800 flying hours and earned an IFR (Instrument Flight Rules) pilot rating.
- He captained his own 70-foot, 3,000-horsepower yacht around the Bahamas and south Florida for six years.
- As an avid golfer, he played in eight World Amateur golf tournaments and two Honda Classic Pro-Am events.
When asked about the secret to his success across so many industries, Heinrich has said his approach came down to treating people fairly, trusting his own judgment, working hard, and being willing to take calculated risks — without cutting corners on integrity.
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Why Elmer Heinrich’s Story Matters
What makes Elmer Heinrich’s story interesting is not just one single achievement — it’s the range of it. He went from a childhood in a converted railroad boxcar to running businesses across seven countries, holding patents, breaking sales records, and eventually building a health and nutrition company that ships products to dozens of countries. His book continues to be discussed by readers interested in soil science, mineral depletion, and alternative approaches to nutrition.
Whether people come across his name through his business history, his health research, or his media appearances, Elmer Heinrich remains a notable figure in the plant-derived mineral and nutritional supplement space.
I’m Muhammad Ubaid, founder of YBR Magazine. I research and write detailed guides on America’s National Parks — covering entry fees, permits, best times to visit, and planning tips — using official NPS sources and up-to-date information.
